We offer people exciting experiences.
At The Visitor Experience, we believe that success transcends the ordinary; it’s about merging creativity with business acumen, balancing aesthetics with budgets, and innovating while leading the industry. Here, quality and functionality are paramount in everything we do.
But above all, it’s our passion that sets us apart. Passion for storytelling, sharing, inspiring, and contributing to a rapidly changing world as dedicated cultural entrepreneurs.
At The Visitor Experience, we are more than just a company. We are a collective of outstanding global citizens who embody these values. Our executive and support teams bring together creative brilliance and business expertise, ensuring that every project we undertake is a testament to our commitment to excellence. With a network of skilled professionals, we are dedicated to elevating your journey from concept to reality, creating experiences that inspire and leave a lasting impression.
Welcome to The Visitor Experience – where innovation knows no boundaries, and the visitor always takes center stage in all that we do.
Our Executive Team
Peter Tabernal
Founder of The Visitor Experience
We don’t just meet expectations; we redefine them, and create amazing experiences.
Our hallmark is innovation and collaboration, delivering bespoke solutions that etch indelible memories. Being part of this exceptional team, whose ‘can-do’ spirit is matched only by their expertise, empowers us to realize The Visitor Experience’s profound legacy. Beyond words, it’s a commitment to creativity, functionality, originality, sustainability, and excellence. Witnessing visitors depart with cherished moments is the ultimate testament to our success!
Peter is a seasoned entertainment industry veteran and strategic business developer with over 30 years of experience.
He held senior management positions at leading cultural organizations and global operating media companies.
Peter’s expertise spans a wide range of responsibilities including the campaigns and Executive Production for Cirque du Soleil, Holiday on Ice, Electronic Arts (EA), music and theatre festivals, musicals, plays, movies, broadcasting organisations and many others.
Peter serves as a Concept Developer, Executive Producer, Promoter, Distributor and Consultant for Museums, Governments, Property Developers, Shopping Malls and a multitude of international major entertainment projects.
Daniëlle van den Beemd
Founder of The Visitor Experience
Small actions yield monumental results: Success undoubtedly resides in the intricacies.
Each and every project requires accuracy, even in the smallest parts. Whether it’s a feasibility study, planning events, or creating new attractions that captivate millions. The distinct signature of a The Visitor Experience project is always there.
The whole is greater than the sum of parts from stakeholders, partners, suppliers, and our team. Knowledge, skill, and a strong passion for our work are equally important elements.
Danielle is a powerful and innovative marketing professional with a remarkable career in the advertising industry, responsible for driving campaigns of major international brands and governments, and as Marketing Director for numerous leading brands in the cultural and entertainment industry.
Teamed up with Peter in 2010 and became a partner in The Visitor Experience.
Her skillset includes concept development, operational management, production design, brand identity development, and digital marketing. Danielle has a strong record of executing promotional campaigns that drive substantial brand growth and foster high levels of audience engagement.
Nice To Know
In 2014, Daniëlle and Peter founded The Happiness Project, the world’s first permanent Body Worlds anatomical museum experience in Amsterdam. They later sold their share in this thriving visitor attraction, which continues to host hundreds of thousands of visitors annually. Between 2018-2021, Peter and Daniëlle operated Body Worlds London in The London Pavilion at 1 Piccadilly Circus.
In a joint venture with the world-renowned Vincent van Gogh museum in Amsterdam, Peter led the development of the “Meet Vincent van Gogh Experience” as the project’s Executive Producer and Managing Director. This travelling, multi-disciplinary experience immerses visitors in the complex and contradictory world of Vincent Van Gogh. Daniëlle directed the concept, design and branding for this breathtaking experience.
The Meet Vincent van Gogh Experience has been honored with the prestigious Thea Award for Outstanding Achievement in Immersive Touring by the Themed Entertainment Association. This award holds a place of exceptional prestige within the industry, comparable to the internationally renowned Academy Award (often referred to as the Oscar) in the realm of Themed Entertainment. This recognition not only underscores the remarkable quality and profound impact of the experience but also solidifies its standing as a true exemplar of excellence within the realm of immersive art and entertainment.
Acclaimed Work
Voted
Top 10 Museum in Amsterdam
2015
TripAdvisor
Awarded
Thea Award for Outstanding Achievement – Immersive Touring Museum Exhibit
2017
Themed Entertainment Association (TEA)
Voted
TripAdvisor’s Travellers’ London Top 10 Attraction
2019/2020
TripAdvisor
Awarded
Top Innovation in Tourism Award
2019/2020
Group Leisure & Travel Awards
Awarded
2019/2020
The Schools Awards, School Travel Organiser
Finalist
UK’s Best Attraction
2019/2020
Group Leisure & Travel Awards
Finalist
UK’s Best Museum
2019/2020
Group Leisure & Travel Awards